PAJA

In collaboration with Paula Riek I created a piece of clothing that is not only very functional but also highly sustainable, fulfilling a whole range of different purposes.

Together we created a garment which appearance can easily be modified via a carefully thought-out modular system. Its base is a crop-top for women and a t-shirt for men. You can simply wear it like that or choose to add different pieces to the base such as sleeves or a skirt, depending on the users preferences. The individual parts are connected to one another with soft Velcro and can therefore be quickly attached or removed at any time. With our practical configurator the user can assemble the garment individually and more to select different colours for each piece.  

Part of our project also was to create a whole corporate identity for our brand PAJA. So, additional to creating the garment we devised a template for our fictitious online shop and even shot a stop motion commercial for which I composed the music as well.